Recently, Rebo announced a hundred-million pre-IPO financing led by V-Fund with its original shareholder Red Horse Investment Group participating. The finance would be used in setting up the Global Technology Center, establishing additional SMT production line and other new projects.
Rebo is a leading small vehicle lighting supplier in China. With the development of electrification and intellectualization of cars, in order to achieve safer, human-vehicle interactive, more intelligent car interior changes that meet the consumption upgrade, there is a raising demand for intelligent lights for cars, meaning the small vehicle lighting products, such as Ambient Lights, Dome Lights, Control Panels, BEV Charge Status Indicators, Courtesy Lights, License Plate Lamps, Reading Lights, Grille Lights, Logo Projection Lights, Carpet Lights, Brake Lights, etc. Meanwhile, new energy vehicles are installing much more small lighting than that of fuel vehicles of the same class and the number is still increasing.
In the new generation of intelligent connected vehicles, the lightings are becoming something more than just light sources and signals. They are gradually becoming a key part of human-vehicle interactions. Lights are less energy-consuming, more direct and more commonly used compared to voices and screens. On one hand, the gradual improvement of autopilot in cars makes buyers pay more attention to the interior settings of vehicles and demanding more interacting with environment, on the other hand, with more young generations purchasing cars, consumers prefer trendy cars with sci-fi elements. These are the reasons for the increasing demand in the usage of small lighting in future cars.
◆ Rebo ◆
Rebo Lighting & Electronics, LLC was established in 2011. It is a leading small vehicle lighting company that has multiple plants as well as R&D and sales centers all across the globe. Rebo mainly produces new LED small vehicle lightings for VolksWagen, Audi, Bavarian Motor Work, Mercedes-Benz, Ford, Tesla, Porsche, Honda, Geely, Great Wall, Build Your Dreams, CCAG, SAIC and 30 other global-leading car manufacturers.
Rebo’s small vehicle lighting products include Ambient Light, Dome Light, CHMSLs, License Plate Lamps, BEV Charge Status Indicators, Trunk Light, Projection Light, Car Door Light and other exterior and interior small lightings. The company has three main plants in Chongqing, Germany and the United States. It is committed to become the leading small light system solution provider for global mainstream OEMs.
Rhythm ambient light highlights the sense of cool technology and human-vehicle interaction function.
Rebo has excellent global R&D, manufacturing and M&A integration abilities. It also has high-quality customer resources. Rebo is the first domestic supplier to focus on small vehicle lighting. The company has design, R&D and production ability for the whole value-chain from structure, optics, electronic hardware, software, testing to verification. Rebo leads in the industry especially in the lightings, serving the domestic leading joint venture and self-owned brand OEMs, such as Changan Ford, Geely Automobile, Changan Automobile, etc. In 2017, the company made a leap in customer base, product structure and R&D capability through the integration of the German Truck-Lite Company and the Aremican Federal Mogul small lighting department. After that the company successfully became a supplier for VolksWagen, Audi, Mercedes-Benz, Bavarian Motor Work, Porsche, Tesla, Ford, Honda, FCA and other mainstream automobile manufacturers. In addition to that, the core team of Rebo did a great job in managing its supply chain and optimizing the cost, making most use of the three global plants.
Aimin Duan, partner of V-Fund, said, “Since 2020, companies such as Tesla and CATL has been blooming in the New Energy Vehicle industry. V-Fund has been taking good notice of the NEV industry since then. Electrification, intellectualization and personalization is the future of of NEV. As NEV industry develops, Automobile parts may further differentiate. The human-vehicle interaction part which is most cognitive part is more likely to be differentiated and it is also the area that has the most develop potential. Parts like LED small vehicle lighting will benefit from the trend. Rebo is in the lead of small vehicle lighting supply industry and the core team has gained rich experience in manufacturing and managing. With the integration, the company now have the advantage of customer base, developed R&D system and a full-covering supply chain. Rebo has formed partnership with VolksWagen, Audi, Mercedes-Benz, Bavarian Motor Work, Tesla, Ford, Honda, FCA and 30 more mainstream automobile manufacturers. We will continue to focus on the NEV section and we have faith in Rebo.”
Mr. Jiawei Huang, Chairman of Rebo, said, “In the past ten years, Rebo has never stopped flowing the step of light. As the new four modernizations of auto industry and intelligent cockpit system develops, customers need vehicles with more interactive interior and exterior settings as well as a more intelligent, healthier, smoother and more personalized interaction environment. This is also the focus of Rebo’s strategic development. Thanks to the R&D made by the plants in China, North America and Germany, Rebo is able to complete the integration and form partnership with its 30 plus customers which gives Rebo access to global recourses and provide better service for them. Such resource makes it possible for a national enterprise like Rebo to develop rapidly and move up the industry ladder. The entry of V-Fund also gives Rebo access to even richer finance recourses and makes the company ready for going public. In the future, private cars would become an important private space besides people’s home. Small vehicle lighting and the intelligent space management system will be one of the important and necessary elements in the intelligent cockpit system. We have great confidence in the development and growth of Rebo.
Rebo will grasp the chance of the new four modernizations of auto industry and auto drive to develop the intelligent cockpit, intelligent assistants and other related automotive electronics. The company has already started in-depth cooperation with domestic head manufacturers. With the development of intelligent cockpit and auto drive, consumers would pay more attention to the user experience which will promote the usage of intelligent panels, holograms and rhythmic ambient lighting. Apart from that, auto drive will also demand for exterior lights with human-machine interaction which will lead to lighting functions such as indicator of the car's interaction with the environment and projection.